Trademark Registration

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What is a Trademark?

Described simply, a Trademark is a name, word, symbol, design, image or a combination of these which enables the consumer to distinguish between one’s product and services from the rest.

The word “Trademark” is defined under clause zb sub-section 1 of section 2 of the Trade Marks Act as:

Trademarks are the marks that are capable of being represented graphically (Images, illustration or texts) and distinguishing the goods or services of one person from those of others, which may include the shape of goods, their packaging, and combination of colours;

What can be trademarked?

1. Devices

These are marks in which there is a special layout along with the word.

For instance: 

We have this famous Adidas logo with the three stripes and word “Adidas” in it.

Adidas logo

2. Words:

 A word can be registered as a trademark if it is capable of distinguishing the goods to which it is associated with.

For instance:

Maggie, Bournvita

3. Names:

People who have already made a name for themselves using their names in any profession or business activity, consider trademarking their original names.

For instance:

Louis Vuitton, Gucci, Harrods

4. Signatures:

A signature can also be trademarked but merely writing the name in a non-distinct manner would not do anyone any good as it is likely to be rejected on the grounds of not being capable of distinguishing company’s goods with someone else’s.

For instance:

5. Numerals:

A per act, numerals or a combination of them can also get registered.

For instance:

6. Letters:

Set of letters can be registered as a trademark.

For instance:

7. Shapes of goods:

Shapes of the products can be trademarked itself if they have acquired distinctiveness.

What are the documents required?
How much time does it take for Trademark registration?

Trademark application fee

CategoryApplication Fee
IndividualsRs. 4500/-
MSME registered entitiesRs. 4500/-
Non MSME registered entities Rs. 10000/-